Small Screen Beauty combines two of my greatest passions in life: makeup and television. My main goal with this catalog was to create a brand that stands out among other beauty brands that are often either very minimalist, feminine, or edgy/alternative. Small Screen Beauty is colorful and bold, both in aesthetics and language. It was very important to highlight diversity in this catalog, especially at a time when limited shade ranges are a hot topic in the beauty company. Plus, I loved practicing my makeup artist skills on my friends!